Know the landscape before you write a word.
Research into local category language, competitor positioning and market conventions to inform stronger international decisions.
Research that leads to sharper briefs.
We analyse how your category communicates in-market — competitors, conventions, audience expectations and language patterns — so your message can enter with confidence.
Too many international briefs start with the source market and assume the rest will follow. Our market and competitor insight work turns that around: we look at the target market first, then shape the approach.
We deliver insight into category language, competitor positioning, audience triggers and market conventions — all framed as practical recommendations for messaging and creative.
How we map the category.
- 01
Category scan
Map how competitors, customers and media talk in the target market.
- 02
Language patterns
Identify category conventions, tone norms and the words that carry meaning.
- 03
Positioning gaps
Find where your brand can sound different without sounding foreign.
- 04
Brief-ready insight
Deliver clear findings and recommendations for messaging and creative.
If the brief is shaped like this.
- Entering a new market or category
- Competitive messaging review
- Local category language audit
- Positioning development
- Brief refinement before creative starts
- Benchmarking global vs. local conventions